UFuture withdrew from the shareholders of RTM-Ukraine
Mykola Bagraev became the new owner of 50% of the corporate rights of the national advertising operator
Kyiv, September 22, 2020. — UFuture has sold 50% of its corporate rights to the national advertising operator RTM-Ukraine. Mykola Bagraev, the founder of the Tavriya Games company, which owns the remaining 50%, became the new shareholder of the advertising group. In accordance with the agreements reached, the parties do not disclose the amount of the agreement.
“RTM-Ukraine is one of the recognized leaders of the Ukrainian advertising market. This is the result of many years of systematic work of a talented team. I am sure that now the development of the company will be even faster because we see considerable opportunities for synergy. I wish success to the partners and I have no doubt in the continuation of mutually beneficial cooperation,” said Vasyl Khmelnytsky, founder of UFuture.
According to the independent researcher of outdoor advertising Doors Consulting, “RTM-Ukraine” is among the TOP-5 national operators. The company is the undisputed leader of Digital Out-of-Home Media of Ukraine with the largest number of modern digital equipment in Kyiv and the first all-Ukrainian Outdoor Network Digital Network Panel (DNP) Regional in the regional centres of the country.
RTM-Ukraine’s effective structure and broad coverage are ensured by successful UN campaigns of key national and global brands. The company is a system operator on the railway transport of Ukraine, an exclusive advertising partner at the Igor Sikorsky Kyiv International Airport.
“We are grateful for the long-term partnership between UFuture and Vasyl Khmelnytsky’s team, as their participation in the formation and development of RTM-Ukraine is extremely important. All the current achievements of RTM-Ukraine are the result of our collaboration, which I am sure will continue in many directions. Our current decision makes RTM-Ukraine a 100% member of a large media group, which brings together leading companies in their fields: TAVR Media, M1, M2. We are confident that RTM-Ukraine will take a worthy place in the media group’s portfolio, which will allow it to provide a full cycle of media support and accumulate synergies to create a highly competitive offer in the advertising market,” said Mykola Bagraev, founder of Tavriya Games.
UFuture is a holding company of Ukrainian entrepreneur Vasyl Khmelnytsky, which combines his business and social projects. The company has a diversified portfolio of assets in real estate, infrastructure, industry, renewable energy, pharmaceuticals and IT. UFuture’s assets are valued at $500 million, and the total capitalization of the businesses in which it has invested is up to $1 billion.
Tavriya Games is the most experienced event operator in Ukraine with 29 years of experience. The company provides a full range of services in the field of event management. Throughout its history, the Tavriya Games have held more than 1,200 different events: festivals, city days, public and professional holidays, corporate and private events, promotions, forums, congresses, promotions, etc.
RTM-Ukraine LLC is a national operator of Out-of-Home Media, the largest digital outdoor advertising operator (DOOH) in Ukraine. Since 2001 in the advertising market. The database of RTM-Ukraine’s own advertising surfaces consists of almost 5,000 planes of 25 formats in 27 cities of the country. Taking into account the surfaces received by RTM-Ukraine for management, buying, as well as surfaces in joint sales with other operators, the total fleet of inventory serviced by the company is more than 12,000 advertising surfaces per month. The RTM-Ukraine group of companies also includes the digital outdoor advertising agency RTM Digital, the company RTM Digital Events, which provides services for renting digital screens and visual digital support of events, the operator of the main arches “Outdoor Ukraine” and the production company Technogroup.