{"id":17036,"date":"2021-12-20T22:47:07","date_gmt":"2021-12-20T19:47:07","guid":{"rendered":"https:\/\/ufuture.com\/?p=17036"},"modified":"2021-12-21T13:10:13","modified_gmt":"2021-12-21T10:10:13","slug":"reputation-as-an-asset-oleg-kershis-and-dmytro-zverev-talked-about-new-realities-for-business","status":"publish","type":"post","link":"https:\/\/ufuture.com\/en\/reputation-as-an-asset-oleg-kershis-and-dmytro-zverev-talked-about-new-realities-for-business\/","title":{"rendered":"REPUTATION \u2013 THE KEY ASSET. OLEG KERSHIS AND DMYTRO ZVEREV TALKED ABOUT NEW REALITIES FOR BUSINESS"},"content":{"rendered":"<p>In today&#8217;s reputation economy, it is not enough to produce a good product, you need to get into a broader context. The company must meet environmental, social and corporate standards of integrity, i.e. have a good reputation, said during a lecture for the educational project KIEF Academy Dmytro Zverev, chief reputation officer, head of Marketing and Corporate Communications Department at <a href=\"https:\/\/ufuture.com\/\">UFuture holding company<\/a>.<\/p>\n<p>Reputation is both an important asset and a serious risk. In 2018, JPMorgan called reputational risk \u2013 along with the risk of capital shortages and liquidity risk \u2013 critical for companies. In 1975 the ratio of tangible and intangible assets in companies from the S&amp;P 500 was 83% to 17%, respectively, in 2015 \u2013 16% to 84%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s reputation economy, it is not enough to produce a good product, you need to get into a broader&#8230;<\/p>\n","protected":false},"author":10,"featured_media":17087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-new.php","format":"chat","meta":{"footnotes":""},"categories":[5],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/ufuture.com\/en\/wp-json\/wp\/v2\/posts\/17036"}],"collection":[{"href":"https:\/\/ufuture.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ufuture.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ufuture.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/ufuture.com\/en\/wp-json\/wp\/v2\/comments?post=17036"}],"version-history":[{"count":5,"href":"https:\/\/ufuture.com\/en\/wp-json\/wp\/v2\/posts\/17036\/revisions"}],"predecessor-version":[{"id":17102,"href":"https:\/\/ufuture.com\/en\/wp-json\/wp\/v2\/posts\/17036\/revisions\/17102"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ufuture.com\/en\/wp-json\/wp\/v2\/media\/17087"}],"wp:attachment":[{"href":"https:\/\/ufuture.com\/en\/wp-json\/wp\/v2\/media?parent=17036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ufuture.com\/en\/wp-json\/wp\/v2\/categories?post=17036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ufuture.com\/en\/wp-json\/wp\/v2\/tags?post=17036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}